Large-scale wedding floral installation by a pool

Lacy Bird ® Academy

EventFloristry Masterclass

Join us on a journey
into the world of

Modern Floristry

Master modern flower arrangement techniques. Learn the art of combining different colors, styles and textures. Unlock your creative potential and explore your own style.

You will receive step-by-step guidance and get helpful tips from our team of specialists.

Take the opportunity to understand how the floral business actually works: learn about business management, marketing, content creation and much more. We give advice and practical tools for your business.

Format3 days70% hands-on

Dates22 — 24 Mar 2027

LocationDubai, UAE

LanguageEnglish

LevelBasic experience recommended

Gifts

Lacy Bird Academy certificate
Professional photography
All materials included
Checklists & templates
Community access
Loyalty program

/ Who should attend

Wherever you're
starting from.

The class isn't one-size-fits-all. Find your starting point below — and the one specific promise the three days make you.

01
Absolute Beginner
Where you are
You love flowers but have never worked on events — and want to master contemporary wedding and event floristry from scratch.
What the class gives you
A step-by-step foundation and the confidence to create your first bridal bouquet, arch and banquet setting during the program.
02
Practicing Florist
Where you are
You work with daily bouquets but feel stuck, and lack a clear system for arches, large-scale installations and banquet styling.
What the class gives you
The techniques and Lacy Bird aesthetics to create high-end event floristry — and elevate your income.
03
Studio Owner
Where you are
You want to expand into weddings and events, train your team and attract clients who value high-end floral design.
What the class gives you
A complete event project cycle from A to Z, plus pricing and commercial-proposal strategy for high-ticket sales.
04
Event / Wedding Designer
Where you are
You plan to enter the large-scale B2B segment and create ceremony installations with a “wow effect”.
What the class gives you
The technical foundation and Lacy Bird aesthetics for executing ambitious wedding and event projects.

/ Outcomes

What you'll
walk away with.

Ten concrete skills you take home after three days — every one of them something a paying client will pay for.

Swipe — or click to step through

01 / 10

No. 01
Signature spreading bouquet
The Lacy Bird-style bouquet you came for — built from stem one, reviewed live.

No. 02
Greenery round bouquet
The mono-greenery round form — the workhorse of the studio floor.

No. 03
Asymmetric box arrangement
Asymmetric forms in a box that lift any portfolio out of the round-and-pink trap.

No. 04
Colour theory in practice
Unusual palettes that price up the same flowers by 30–60%.

No. 05
Bouquet wrapping & packaging
Finishing wrap and ribbon — where perceived value doubles.

No. 06
Commercial photography
Phone and studio light. The shots that actually sell.

No. 07
Social media for florists
Grow a feed clients buy from — without burning a day on content.

No. 08
Large-scale installation
Arches, hanging installations, event décor — built on Day Three.

No. 09
B2B & event pricing
Hotels, weddings, brands — contracts, briefs and the maths behind them.

No. 10
Business fundamentals
P&L, suppliers, the launch arc — the backbone behind a $300 bouquet.

/ Behind the program

A real studio.
Not a content brand.

Lacy Bird is a working flower studio with locations in Moscow, Dubai and Astana — over 15,000 bouquets delivered every year and live workshops held in more than twenty-five countries. The masterclass teaches what the studio actually sells, day after day.

15k+Bouquets a year
500k+Social followers
60+Passionate experts
3Studios
25+Countries
14Years on market

01
All-inclusive experience
Flowers, tools, materials, professional photography — everything is included. Simply arrive ready to create.
02
Fast track to event floristry
In 3 days, gain the skills and confidence for event projects. Transition from daily bouquets to premium celebrations.
03
Small group format
Individual attention for each student. The instructor has time to provide feedback and assist throughout the creative process.
04
Portfolio & results
Finished works and professional photographs for your portfolio. Results you can show to clients immediately.
05
Complete event project cycle
From client communication and moodboard creation to arch assembly and wedding table styling. The entire process from A to Z.
06
Premium offline practice
Work with real flowers, professional tools, materials and internationally renowned experts.

Programme:

1 Day Program

Monday, 22 March 2027

10:00 – 10:30

Opening session

Vision, community & course framework

10:30 – 12:00

Lecture part

The client funnel: communication, sales & marketing

13:00 – 14:00

Lunch

Provided by Lacy Bird Academy

14:00 – 15:30

Interactive lecture part

Moodboard and client proposal — structure and approach · Live session + recording provided

15:30 – 16:00

Demonstration

Asymmetrical bridal bouquet

16:00 – 17:30

Practical part

Asymmetrical bridal bouquet

17:30 – 18:00

Practical part

Boutonniere

2 Day Program

Tuesday, 23 March 2027

10:00 – 13:00

Lecture part

Event flower selection & procurement — volume, quality, budget & logistics guidelines

13:00 – 14:00

Lunch

Provided by Lacy Bird Academy

14:00 – 15:00

Lecture part

Floral arches — structural types and installation techniques

15:00 – 18:00

Practical part

Creating floral arches: round and square forms

3 Day Program

Wednesday, 24 March 2027

10:00 – 13:00

Lecture part

Table arrangements and set design

13:00 – 14:00

Lunch

Provided by Lacy Bird Academy

14:00 – 17:30

Practical part

Event table set design

17:30 – 18:00

Certification & award ceremony

Full programme:

Download

Course consultation

Leave a request to get a full tour of the Offline Masterclass. No question will be left unanswered.

Fill out the form and we will reach out as soon as possible.

Book a free personal consultation

Leave your details — we'll confirm by WhatsApp and a specialist will reach out.

Our art:

Get inspired.
Be unique.
Unlock your creativity.

Book now

/ Video feedback

Real students,
in their own words.

Limited time offer

Hurry and book your spot!
Prices go up in

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Early Bird discount!

3-Day
Intensive

Demo + Lecture + Practice

Client communication, moodboards & professional proposals
Bridal floristry: asymmetrical bouquet & boutonniere
Event floristry: floral arches and large-scale installations
Event table arrangements & set design
Hands-on practice during all three days

USD2970 ~~3690~~

Reservation: USD 600

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*100% Money back guarantee. One month prior to the event

Early Bird discount!

VIP

Demo + Lecture + Practice

All 3 days features +
3-hour individual session, fully tailored to your goals, level, and business needs

USD3970 ~~4690~~

Reservation: USD 600

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*100% Money back guarantee. One month prior to the event

About us

Lacy Bird is an internationally renowned flower studio, in business since 2012.

Lacy Bird provides a wide variety of services: luxury online flower delivery, offline flower studios, event decor, B2B, as well as floristry education.

In 2016 we launched Lacy Bird Academy with a purpose of teaching the best practices of modern floristry to everyone who shares our passion for flowers. Since then, Lacy Bird Academy has trained more than 12 000 florists, entrepreneurs and floral business owners from all around the world.

Today Lacy Bird Academy is based in 3 cities: in Moscow, Dubai and Astana. Throughout the year we organize offline workshops all around the world: Mexico, Indonesia, South Korea, Germany, Netherlands, and many more countries ahead!

For those who prefer online education, Lacy Bird Academy offers a wide range of online classes — from commercial bouquets to wedding decor.