Event Floristry Masterclass in Düsseldorf · Weddings & Events

/ Who should attend

Wherever you're
starting from.

The class isn't one-size-fits-all. Find your starting point below — and the one specific promise the three days make you.

01
Floristry Beginners
Where you are
Aspiring to enter the profession and master contemporary event floristry techniques.
What the class gives you
02
Studio Florists
Where you are
Ready to transition from daily bouquets to event projects and elevate your income.
What the class gives you
03
Studio Owners
Where you are
Looking to expand services or train their team in event styling.
What the class gives you
04
Decorators & Wedding Planners
Where you are
Aspiring to enter the profession and master contemporary event floristry techniques.
What the class gives you
05
Offline Format Enthusiasts
Where you are
Value hands-on learning alongside experts in a real, face-to-face environment.
What the class gives you
06
International Students
Where you are
Prepared to travel to Düsseldorf, Germany for premium-level intensive training.
What the class gives you

/ Outcomes

What you'll
walk away with.

Ten concrete skills you take home after three days — every one of them something a paying client will pay for.

Swipe — or click to step through

01 / 10

No. 01
Signature spreading bouquet
The Lacy Bird-style bouquet you came for — built from stem one, reviewed live.

No. 02
Greenery round bouquet
The mono-greenery round form — the workhorse of the studio floor.

No. 03
Asymmetric box arrangement
Asymmetric forms in a box that lift any portfolio out of the round-and-pink trap.

No. 04
Colour theory in practice
Unusual palettes that price up the same flowers by 30–60%.

No. 05
Bouquet wrapping & packaging
Finishing wrap and ribbon — where perceived value doubles.

No. 06
Commercial photography
Phone and studio light. The shots that actually sell.

No. 07
Social media for florists
Grow a feed clients buy from — without burning a day on content.

No. 08
Large-scale installation
Arches, hanging installations, event décor — built on Day Three.

No. 09
B2B & event pricing
Hotels, weddings, brands — contracts, briefs and the maths behind them.

No. 10
Business fundamentals
P&L, suppliers, the launch arc — the backbone behind a $300 bouquet.

/ Behind the program

A real studio.
Not a content brand.

Lacy Bird is a working flower studio with locations in Moscow, Dubai and Astana — over 15,000 bouquets delivered every year and live workshops held in more than twenty-five countries. The masterclass teaches what the studio actually sells, day after day.

15k+Bouquets a year
500k+Social followers
60+Passionate experts
3Studios
25+Countries
14Years on market

01
All-inclusive experience
Flowers, tools, materials, professional photography — everything is included. Simply arrive ready to create.
02
Fast track to event floristry
In 3 days, gain the skills and confidence for event projects. Transition from daily bouquets to premium celebrations.
03
Small group format
Individual attention for each student. The instructor has time to provide feedback and assist throughout the creative process.
04
Portfolio & results
Finished works and professional photographs for your portfolio. Results you can show to clients immediately.
05
Complete event project cycle
From client communication and moodboard creation to arch assembly and wedding table styling. The entire process from A to Z.
06
Premium offline practice
Work with real flowers, professional tools, materials and internationally renowned experts.