Lacy Bird Academy · for business
What we do
The academy's doors are always open — but we also travel. We run masterclasses at flower studios to level up their florists, train in-house teams for hotels and retail chains, and bring talks, flower shows and live competitions to forums and expos.
We share every secret of commercial floristry, with no holding back — the same recipes, pricing and photography the Lacy Bird studio uses every day.
/ Formats
Mix them in one visit — a masterclass for your team in the morning, a flower show for your guests at night.
Masterclass at your studio
1–3 days for your florists.
We come to your studio with a programme built around what you sell: signature bouquets, colour, wrapping, photography for your shop. Your team works on real flowers next to ours.
Team certification
For hotel groups and retail chains.
Train your in-house florists to the Lacy Bird standard: online curriculum, instructor days on site, signed-off final pieces and a certificate for every florist.
Talks & live demos
For forums, expos and conferences.
A keynote on modern floristry and the business of a studio, or a live bouquet demo on stage — with Q&A, in English, Russian or Spanish.
Flower show
A large installation, built live.
Our team builds a statement installation in front of your audience — the centrepiece of the stand, the hall or the opening, and a photo spot for the whole event.
Bouquet Battle
A show format for your event.
Florists compete live against the clock on one brief, the audience votes, our experts judge. Loud, visual and very shareable.
Creative workshops
Hands-on sessions for your team or clients.
A floral session at your office, store or offsite: every guest builds their own bouquet with our florists, from first stem to wrapping. Groups of any size.
Already in your region on these dates? A visit to your studio or event around them is the easiest to plan.
Daria Shulzenko
Head of education of LBA
Uses her knowledge to enhance the world's beauty. Will also teach you to be attentive to details and turn your dreams into reality.
Oksana Anikina
Chief florist
Creative person who modernizes and develops Lacy Bird style with new trends, experimenting with new methods and techniques.
Oleg Belyakov
Head of marketing and business development
Knows all about business processes in the floral industry — sales, marketing and the commercial side of a studio.
Polina Belyakova
Head of SMM
Knows how to promote in social media and take them to the top level.
Anastasia Wolf
Wedding decorator, teacher
Experienced decorator with more than 100 projects behind her. Her works have been published in Vogue UK, Ruffled Blog and Marie Claire Australia.
/ Invite us
Four things make the first reply useful. Anything missing — we'll ask.
Or the month, if dates are still open.
Masterclass, certification, talk, show — or not sure yet.
Your florists, your guests, an expo audience — and how many.
In one sentence, in plain words.
10 am – 7 pm GMT+3 · we usually reply the same day.
