Lacy Bird Academy · online course · Coming soon
A practical online course
How to set up a flower studio with minimal investment — and get your first order.
Inside: how to build a concept, find the people who will buy, register your business, choose your flower assortment, set up advertising and land that first order.
/ Reality check
The reality you'll have to face:
No budget to start
It's hard to tell how much you need — everyone names a different figure, from modest to millions. What you need is the minimum amount to try safely.
No idea which bouquets sell
Follow demand or work in your own style? Do you have to sacrifice your individuality? And how do you promote your vision with no budget for expensive shoots?
Social media and websites are a dark forest
Never run social media? Where do you start, what do you post, what must you show and what can wait? Do you really have to dance with bouquets for TikTok? A website is needed too — but there's no time to figure it out.
Florist, courier, marketer and seller — when do you live?
Can you manage alone, with family, hobbies and life? It's hard to tell key processes from secondary ones, and online launch checklists run to hundreds of items. Scary, very scary!
/ Breathe out
“I started with two kids in a flat — and I knew I would make it.”
Sofia Veiber, founder of Lacy Bird and Lacy Bird Academy
The hardest part of our business is to start. After that it's a matter of technique and skill.
Sofia became a legend of the floral world with one of its most recognisable styles — «a Lacy Bird-style bouquet» has become a household name. Her studios make more than 15,000 bouquets a year, with a team of 30 professionals.
/ The formula
Concept
Clients remember us, and we know exactly why they choose us for special occasions.
Service
We keep every promise and meet our clients' expectations.
Product
Our idea of a beautiful bouquet matches exactly what our clients love.
Sales
We make sure people hear about us, talk about us and — most importantly — buy from us.
/ What you'll do
Find out whether your bouquets are in demand in your city, region or country — and whether your vision matches the values of the people you plan to sell to.
The market is saturated: any bouquet for any occasion is a click away. Your job is to make special pieces that stand out — with a concept that grabs attention and makes you memorable.
Even starting from home you need a separate space. Don't keep flowers in your food fridge — it hurts their quality. The right conditions are key, even at the start.
So you can take payments officially and buy at wholesale flower markets at wholesale prices — cutting costs and making the business easier to run.
Social media carries your concept and builds long-term relationships. Selling to followers costs 2–3 times less than winning a new audience, so loyalty and regular contact matter.
To sell, you have to learn to sell. Search engines, maps and targeted ads bring clients who are already interested in what you offer.
See the business as a whole and where to focus — so you spend resources wisely and concentrate on what drives growth.
/ Who it's for
New to the flower business
The course covers the basic steps to set up a studio with minimal investment.
A freelancer
Learn to work from home with minimal resources.
A small business
Register your business properly and set up sales.
We cut everything you don't need at launch and built the course as a step-by-step guide — refined over time to be your reliable roadmap.
01 Meet the course and your mentors
Week 1
02 Market, concept, audience, style
Week 1
03 Registration, premises, equipment, purchasing
Week 2
04 Content, social media, website
Week 3
05 Advertising and sales
Week 4
06 Financial and business model, CRM and accounting
Week 5
07 Final project
Final
The final project is included in selected packages.
/ Format
Video access
180 or 365 days, depending on the package.
Chat with mentors
Included in every package.
Feedback & final project
35 days of feedback and the final project with expert review — in selected packages.
One-to-one
A personal online meeting and the development of your own collection — in the top package.
Alexey Shamsutdinov
CEO, Lacy Bird Academy
Uses the most modern, progressive methods to promote and grow floral businesses and openly shares his finds with every student. Has built two successful businesses and given more than 100 business-management consultations.
Oksana Anikina
LBA expert, former head florist of Lacy Bird
Stood at the origins of the commercial Lacy Bird style. Always on top of new trends, she invents unique methods and has developed more than 50 collections and assortment matrices for different segments.
/ Why Lacy Bird Academy
It's what our students love most: a place to dive into creativity and stay at the cutting edge.
No knowledge detached from reality. We test everything in the Lacy Bird studio first and share it with students only once it works.
We tell it like it is — our wins and failures, our finds and shortcuts. That's how trust is built.
Creativity, colour, imagination and courage matter most to us, so we pay special attention to them throughout the course.
Yes. The course is designed for beginners. Even if you've never thought about starting a business, we show you step by step, in plain language, how to do it.
Yes, as part of building your assortment matrix. If you can't make bouquets yet, we recommend starting with one of our courses for beginners.
Yes — all videos and assignments on our platform work on a phone.
Yes, there are assignments on almost every topic of the course. How else would you open a business?
Of course. You can ask questions and get answers on our platform, and you'll be added to a chat where you can ask anything too.
All modules open in the first week, and you can study them whenever you have time.
/ Request
Leave a request — we'll send the programme and the price in your currency.
10 am – 7 pm GMT+3 · we usually reply the same day.
