Lacy Bird Academy · online course · Coming soon

Mobilephotography that sells

A practical online course

photos that sell

How to shoot bouquets without expensive gear — so that they sell.

Making great bouquets that don't sell? Your clients are guessing from a photo: all they see is the picture in your profile or on your website, and the decision to buy depends on how appealing it is. Dull photos from awkward angles won't take you into a higher price segment or bring clients with creative requests.

This course is your chance to learn to convey all the beauty of your work through photography.

Lessons11

Access90 days

ReviewFinal project

CertificateAfter the final project

/ Skills over gear

Great photos need skills,
not expensive gear.

70%
70% of a good photo is…
Composition · seeing the final picture · working with light · colour correction · framing · working with a model.
30%
…and only 30% is
Your phone or camera model · backgrounds · lighting equipment.

How we shoot:

/ Founder

“Over 10 years we've tried different visuals and worked out formulas that work. Now we give photos as much attention as the bouquet itself — and our Instagram accounts hook both professional florists and clients with their pictures.”

Sofia Veiber, founder of Lacy Bird and LBA

100%of Lacy Bird florists can take photos
20+orders a day arrive in our Instagram DMs

Programme

01 From first frame to your own style

11 lessons

Lesson 1

Introduction

Meet the Academy and your mentors.

Lesson 2

Photos for a website vs for Instagram

The fine points of each kind of shoot and how they differ.

Lesson 3

Composition rules, applied to flowers

Good and bad angles, and how to set accents in a photo.

Lesson 4

Shooting flowers

How to choose a background, and the basics of working with a model.

Lesson 5

Light

The lighting set-ups we use and how they help you get a quality photo.

Lesson 6

Outdoors or in the studio

Pros and cons, and the equipment you need.

Lesson 7

Practice: shooting on a camera and a phone

How to set up your camera and make eye-catching videos.

Lesson 8

Editing

Recommendations for editing photos and videos of flowers.

Lesson 9

Finding your style

The visual identity of your feed.

Lesson 10

Bonus: finding inspiration

Shoot ideas and making moodboards.

Lesson 11

Final project

Using everything you've learned, you create a series of photos.

A custom arrangement photographed on a phone before delivery

/ From the studio

“A florist needs to be able to photograph a bouquet quickly, without long preparation.”

Besides shooting for Instagram, Lacy Bird florists photograph every bouquet before it goes to the client — for approval. Even then we try to take a good shot, so the client can see every detail and approval goes faster.

We made this arrangement to a custom order. We photographed it right before delivery, posted it — and the next day it was ordered again!

Your tutor

Egor Andryushin
Former Lacy Bird photographer
His experience as a designer, stylist and photographer at flower studios — and even at society events — helps him create stunning work and give himself fully to creativity.

/ Why Lacy Bird Academy

Why learn
with us.

01Atmosphere
It's what our students love most: a place to dive into creativity and stay at the cutting edge.
02Practice
No knowledge detached from reality. We test everything in the Lacy Bird studio first and share it with students only once it works.
03Openness
We tell it like it is — our wins and failures, our finds and shortcuts. That's how trust is built.
04Inspiration
Creativity, colour, imagination and courage matter most to us, so we pay special attention to them throughout the course.

15 000+Bouquets a year made at Lacy Bird
12 000+Students worldwide have chosen us
450 000+Followers across Lacy Bird social media

FAQ

Can I study from a phone or tablet?

Yes — all videos and assignments on our platform work on a phone.

Is there practice?

Yes. The course ends with a final project — a series of your own photos — which we review.

Can I talk to the curators?

Of course. You can ask questions and get answers on our platform, and you'll be added to a chat where you can ask anything too.

What's the schedule? Can I combine it with work?

All modules open in the first week, and you can study them whenever you have time.

/ Request

Want this course
in English?

Leave a request — we'll send the programme and the price in your currency.

Request on WhatsApp Free trial lesson

10 am – 7 pm GMT+3 · we usually reply the same day.