
focal · easy · mid
Echinacea
Echinacea purpurea · aka purple coneflower
The purple coneflower has moved from herbal medicine cabinet to modern cut-flower — new cultivars in coral, orange, and burgundy have expanded the design palette beyond the traditional purple. The prominent seed cone at the centre remains after petals drop, giving a second design phase to the same stem.
At a glance
| Family | Asteraceae |
|---|---|
| Origin | North America; commercially grown by local farms |
| Peak season | July, August, September |
| Availability | June to October |
| Stem length | 50–80 cm |
| Vase life | 7–14 days |
| Colors | white, pink, coral, orange, burgundy, yellow |
| Price tier | mid |
Conditioning
Cut on a diagonal, fresh water. Strip lower foliage.
Care in the vase
- •Prominent seed cone at centre — a design feature
- •Petals reflex naturally — the look
- •Modern cultivars in orange, yellow, coral (traditional is purple)
- •Refresh water every 3 days



