Contact us
GardeniaGardenia jasminoidesLacy Bird Encyclopedia
focal · hard · premium

Gardenia

Gardenia jasminoides · aka cape jasmine, cape jessamine

Gardenia is a glossy-leaved evergreen shrub prized for its ivory, rose-form blooms and one of the richest fragrances in floristry. Its creamy, tightly furled petals bruise to brown at the lightest touch, so it is reserved for high-end work where its perfume and elegance justify the care. Florists use single blooms in corsages, boutonnieres and bridal bouquets, often wired and backed with the plant's own dark foliage. Nothing else delivers the same heady scent and jewel-like white form.

At a glance
FamilyRubiaceae
OriginEast Asia (China, Japan, Vietnam)
Peak seasonJune, July, August
AvailabilityMay, June, July, August, September
Stem length15–40 cm
Vase life2–5 days
Colorswhite, cream
Price tierpremium
Conditioning

Handle gardenia blooms only by the stem or calyx — fingerprints turn the petals brown within hours. Cut stems on a slant and place in clean, tepid water with flower food, keeping the flowers dry and untouched. Store cool (around 4-6°C) and humid, and use within a day or two of opening. For wired work, keep a damp cotton pad at the stem base to prolong freshness.

Care in the vase
  • Never touch the petals — handle by stem or leaf
  • Keep blooms dry; water spots and bruises brown
  • Store cool and humid, use quickly
  • Recut stems and use fresh flower food
  • Wire delicate blooms for bouquets and corsages
Design role & symbolism
Symbolismpurity, refinement, secret love, sweetness, joy
Occasionswedding, bridal-bouquet, corsage, boutonniere, luxury wedding, anniversary
focalfragrantweddingluxuryromanticdelicatewhitesummer

Related flowers