Circles where florists grow
Join circles of florists from around the world: real conversations, video notes, learning from masters and live sessions. And you’re at the centre.

Early access. Sign in with a code from your email — no password.
Who Florist Circles is for
Florists
bouquets, arrangements, studio and custom work
Floral decorators
flowers for weddings, events, interiors and projects
Studios & project creators
teams looking for people and partners
Educators & schools
those who teach and grow new masters
Why circles
Every florist needs a circle
Talent grows in the right company. To keep growing you need someone to draw energy from — someone to compare with, learn from and look up to. Florist Circles is the company that was missing.
A partner
A mentor
A role model
Like-minded people
Circles you’ll want to come back to
Florist Circles brings florists and floral decorators from around the world together in circles by topic, city and language — to learn, share work and talk with people who understand your craft.
- One profile for everything: circles, courses, live sessions and portfolio.
- Real conversation instead of scattered messenger chats.
- Learning next to practice — lessons and discussion in one window.
Video notes
Say it in a circle
Sometimes it’s easier to show than to write. Record a video note up to 60 seconds — like in Telegram — right in the feed or the circle chat.
- Show the process — how you hold a spiral, build a frame or assemble an installation.
- Ask a question — and get a video-note answer from a mentor or a colleague.
- Meet in person — your voice and smile say more than a profile.
How circles work
Every florist has their own set of circles
Global circles
For every member: introductions, news and conversations about the craft.
Cohort circles
Open together with a course: classmates, instructors and assignments.
Interest circles
Weddings, event décor, flower business, seasonal flowers, your city or language.
Live circles
Live lessons and meetups where you can turn on your camera and ask.
Experts
Circles are led by working florists
Lacy Bird masters and teachers answer in video notes, run live sessions and review your work. Their grade shows in rings: one — expert, two — senior expert, three — master.


Sofya Veyber
Founder of Lacy Bird & Lacy Bird Academy


Daria Shulzenko
Academy curator & teacher


Oksana Anikina
Head of Style


Diana Norkina
Chief florist, Lacy Bird


Maria Kalyuzhnaya
Teacher, Lacy Bird Academy


Anastasia Wolf
Event decorator & lead event florist


Pavel Polkov
Coloristics


MJ
Visual & social
Real moments
This is what Lacy Bird intensives look like
Why Florist Circles
Not another platform full of features. A place where florists stay.

Circles
Communities where florists grow together
Circles by topic, city, language and product — each with its own hosts and rules.
Feed, chat and work critiques: you ask colleagues, not the void.
Find your circle
Learning
Learning from Lacy Bird and partner schools — inside your circles
Courses from Lacy Bird Academy, other schools and great educators. Lessons, progress and certificates — right next to your cohort’s circle.
Buy a course and access to lessons, cohort chat and live sessions opens automatically.
Find your circle
Live
Live lessons and ambassador broadcasts
Watch live, ask questions in chat and react in real time.
Start reminders — and recordings stay in the circle.
Find your circleOffline
Circles that grow from real-life meetups
Lacy Bird Academy intensives take place all over the world — from Dubai to Seoul. Now their graduates will have a shared place after class, too.
Careers
Where talent meets work
Florist Circles is also a talent marketplace: learning turns into jobs, clients and projects around the world.
- A portfolio — Bouquets, weddings, event décor and installations — in a profile that works as your showcase.
- Jobs — Studios post vacancies, florists and decorators post CVs and search actively.
- Projects & freelance — Creators of weddings, events and international projects find the right hands — and vice versa.
- Verified skills — Guild level and certificates are visible to employers on your profile.


What’s next
More than a community. A movement.
We’re building an international floristry movement — with a guild of masters, shared standards and events every florist wants to be part of.
The Florist Guild
soonLevels of mastery from apprentice to guild master — earned through learning, practice and contribution.
Florist Passport
soonCourses, intensives and events collected in one passport — your journey, visible.
Challenges
soonA theme every month, members’ work, voting and winners on the front page.
Events & championships
soonInternational meetups and championships: online qualifiers, regional stages and a final.
One profile — everywhere
Everything you have access to, in one place — on the web and in the upcoming app.
Portfolio
Work your colleagues and students can see.
Status and badges
For learning and contributing to circles.
Progress
All your courses and certificates.
Access
Circles, courses and live sessions — in one list.
Why us
We are already building infrastructure for the floral market
Lacy Bird is more than a studio and an academy. We build products florists and floral decorators use around the world. Florist Circles brings them together in one community.
Education
Lacy Bird Academy
Hands-on intensives in 11 cities across Europe, Asia and the Middle East — from Amsterdam to Seoul.
lacybird.com/academy ↗Running the business
Acanta
A system for floral businesses: storefront, CRM, flower inventory and finance — with a master flower catalog built to an international standard.
acanta.app ↗A tool in your pocket
Bouquet Builder
Compose a bouquet or find flower combinations for a décor project from a real flower catalog — and see a photorealistic render instantly. Web and iOS.
bb.lacybird.com ↗Floral portal
lacybird.com
Flowers and varieties, plantations and where flowers grow, tools for florists, guides and a journal — an open portal for the whole market in 13 languages.
lacybird.com ↗For schools and educators
Florist Circles is open to those who teach
We invite floristry schools and great educators to build the movement together: your own circle for your students, an international audience, joint events and a seat in the guild.
Be among the first
- Early access — circles open step by step
- Sign in with a code from your email, no password
- Your courses — from Lacy Bird and other schools — will live here too











