For schools, educators and studios
Let’s build it together
Florist Circles is an open movement for florists and floral decorators around the world. Lacy Bird Academy initiates and leads it — but doesn’t own it: the movement belongs to the schools, educators, florists and decorators who build it together.
Who we’re inviting
Floristry schools
Your courses, graduate circles and certificates — inside a shared international space.
Educators and masters
Host circles and live sessions, become mentors and role models for florists from many countries.
Studios and project creators
Find florists and decorators for your team and talent for weddings, events and international projects.
Why unite
Together we can do what no single school can
Company for florists and decorators
To grow, you need a circle — a partner, a mentor, a role model. One course can’t build that.
A shared standard of mastery
A guild, levels and a Florist Passport that counts courses and certificates from every partner school.
Careers and talent
Portfolios of florists and decorators, studio vacancies, projects and freelance work worldwide.
International events
Challenges, regional stages and championships every florist wants to be part of.
Why us
We are already building infrastructure for the floral market
Lacy Bird is more than a studio and an academy. We build products florists and floral decorators use around the world. Florist Circles brings them together in one community.
Education
Lacy Bird Academy
Hands-on intensives in 11 cities across Europe, Asia and the Middle East — from Amsterdam to Seoul.
lacybird.com/academy ↗Running the business
Acanta
A system for floral businesses: storefront, CRM, flower inventory and finance — with a master flower catalog built to an international standard.
acanta.app ↗A tool in your pocket
Bouquet Builder
Compose a bouquet or find flower combinations for a décor project from a real flower catalog — and see a photorealistic render instantly. Web and iOS.
bb.lacybird.com ↗Floral portal
lacybird.com
Flowers and varieties, plantations and where flowers grow, tools for florists, guides and a journal — an open portal for the whole market in 13 languages.
lacybird.com ↗What partners get
Open terms
International reach
Your courses and circles in front of florists and decorators from many countries.
Your own circle
A branded space for your students and graduates — no development needed.
Graduates who stay
Community keeps alumni close, so your next course sells to people who already trust you.
Revenue
Sell your courses through the platform with a clear revenue share and attribution.
A place in the guild
Your certificates become part of a shared international standard.
A stage at events
Judge, host and teach at challenges and championships.
Careers for graduates
Your students find jobs and projects faster — a strong reason to choose you.
Zero tech cost
Community, live rooms, learning and analytics — ready to use.
Principles
A shared movement — not someone else’s platform
We lead, we don’t own
Lacy Bird initiates and coordinates. The movement belongs to everyone who builds it.
Your students stay yours
Clear attribution; your audience data belongs to your school.
No poaching
Fair rules for recommendations and promotion between schools.
Shared rules
A guild council of founding schools sets standards, judging and the event calendar.
Your brand stays visible
Your own circles, courses and events under your name.
Freedom to leave
No lock-in.
Founding schools
A small circle of founders
We are inviting a limited number of schools to shape the movement from day one.
- A seat on the guild council — standards, levels and events
- Best partnership terms — locked in for founders
- Founder visibility on the main page, at events and in communications
- Priority for hosting regional stages and judging championships
Getting started
Start small, with no commitment
- 1
Pilot · 4–6 weeks
Your circle on the platform, a joint live session or masterclass, cross-promotion. We review results together.
- 2
Partnership
Revenue share for courses sold through Florist Circles, mutual recognition of certificates in the Florist Passport.
- 3
First joint event
An online challenge with shared judges → a live stage at an intensive → the first championship announced.
Let’s create something meaningful together
Write to us — we’ll tell you more, show the platform and discuss how your school can become part of the movement.
lba@lacybird.com