journal
Technique
Professional floristry technique — focal mechanics, hand care, greenery structure, and the 90-day plan for levelling up. From working florists.
Professional craft behind the arrangements — the mechanics, decision-making, and practice systems that separate working florists from hobbyists.
- Colour Theory for Florists: Four Schemes That Sell
- Florist Hand Care — the injury-prevention guide nobody teaches
- Installation Rigging for Florists: Weight, Anchors & Load
- Focal Centres — the maths that make a bouquet look more expensive
- How to Level Up as a Florist in 90 Days — the concrete plan
- Technical Greenery — the invisible skeleton of a commercial bouquet
- The Anemone Tie — how to stop anemones opening mid-bouquet
- The Florist's Moodboard — how we brief bespoke work
- The Lacy Bird Style — what modern commercial floristry actually looks like
In this section
- Read →
The Anemone Tie — how to stop anemones opening mid-bouquet
A 30-second fix for the classic anemone problem — flowers that fully open, invert, and lose their shape before you finish assembling the bouquet.
- Read →
Florist Hand Care: The Injury-Prevention Guide
Working florists spend eight hours a day cutting, dunking hands in cold water, and handling thorns — the hand care and injury prevention guide nobody teaches.
- Read →
The Florist's Moodboard — how we brief bespoke work
An eight-step moodboard workflow for florists — how to gather references, align expectations, and eliminate the 'this isn't what I imagined' conversation.
- Read →
Focal Centres: The Maths That Make Bouquets Look Expensive
How professional florists use the rule of thirds and golden ratio to make budget bouquets read as premium — placement logic and the maths behind focal centres.
- Read →
How to Level Up as a Florist in 90 Days: The Concrete Plan
A three-month structured practice plan for florists who feel plateaued — deliberate practice, colour discipline, weekly builds, and the two key habits.
- Read →
The Lacy Bird Style: Modern Commercial Floristry
An articulation of the design language of our studio — colour theory, movement, focal hierarchy, and the deliberate choice to build airy, gestural work.
- Read →
Technical Greenery: The Invisible Skeleton of a Bouquet
Why we build every commercial bouquet on a foundation of cheap, hidden greenery — which species we buy for the job, and how this cuts overall stem spend.
- Read →
Colour Theory for Florists: Four Schemes That Sell
Working colour theory for floristry — monochrome, analogous, complementary and accent schemes, why tonal value beats hue selection, and foliage as neutral.
- Read →
Installation Rigging for Florists: Weight, Anchors & Load
How floral installations stay up — weight math per metre, ceiling and truss anchor rules, wind loads on arches, and the safety factors behind each spec.
