Standard rose
The everyday workhorse of the floral industry. Long, straight stems, tight buds that open slowly, and predictable vase life. Ecuadorian roses are the premium standard for stem length (up to 90 cm) and head size; Kenyan and Ethiopian roses dominate the mid-market. Popular commercial cultivars include Freedom (red), Playa Blanca (white), Vendela (cream), Explorer (hot pink).
| Family | Rosaceae |
|---|---|
| Origin | Cultivated worldwide; major exporters Ecuador, Colombia, Kenya, Ethiopia, Netherlands |
| Peak season | all year |
| Availability | all year |
| Stem length | 40–90 cm |
| Vase life | 7–14 days |
| Colors | white, cream, yellow, orange, pink, red, burgundy, purple, bicolor |
| Price tier | mid |
Cut on a diagonal in warm water. Guard petals (the outer ones) are meant to be removed by the florist. Recut every 2–3 days.
- •Change water every 2 days
- •Keep away from ethylene sources (fruit, wilting flowers)
- •Long-stem varieties are graded by length (40, 50, 60, 70, 80, 90 cm) — price rises steeply
Bouquet Builder — by Lacy BirdDesign the bouquet. See it as a photo.
Frequently asked questions
When is Standard rose in season?
Standard rose peaks in all year, and florists can usually source it all year. Availability shifts by region and greenhouse supply.
How long does Standard rose last in a vase?
Expect 7–14 days with proper conditioning — a clean vase, fresh water every couple of days, flower food, and a cool spot away from ripening fruit and direct heat.
What can I use instead of Standard rose?
Good substitutes for Standard rose include Garden rose, Ranunculus. Match on look, colour and season — our substitute finder ranks the closest alternatives.
What does Standard rose symbolise?
Standard rose is associated with love, passion, elegance.
How do you care for cut Standard rose?
Change water every 2 days
