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Magnolia

Photo: Josep Renalias Lohen11 · CC BY-SA 3.0 · Wikimedia Commons

focal · moderate · premium

Magnolia

Magnolia grandiflora · aka southern magnolia, bull bay

Magnolia grandiflora is a stately evergreen tree offering two gifts to florists: enormous, lemon-scented cream flowers and thick, glossy leaves backed with suede-brown felt. The blooms are among the most fragrant and architectural focals available, while the branches and foliage anchor large-scale installations and wreaths year-round. Cut flowers open quickly and are fleeting, so they are used at their moment of glory in luxury and event work. Few materials bring the same sculptural presence and Southern-garden grandeur.

At a glance
FamilyMagnoliaceae
OriginSoutheastern United States
Peak seasonMay, June, July
AvailabilityMay, June, July, August
Stem length40–90 cm
Vase life3–7 days
Colorscream, white
Price tierpremium
Conditioning

Cut magnolia branches on a sharp angle and, for woody stems, split the base to help them drink. Place in deep, cool water and let them condition for several hours before use. Handle the open flowers as little as possible — the cream petals bruise brown quickly — and expect blooms to be short-lived even when well cared for. The foliage lasts far longer and can be used fresh or preserved.

Where flowers grow
Care in the vase
  • Split woody stem bases for better uptake
  • Condition in deep cool water for hours
  • Handle open flowers minimally — petals bruise
  • Use flowers at peak; they are short-lived
  • Reserve the long-lasting foliage for greenery work
Design role & symbolism
Symbolismdignity, nobility, perseverance, purity, magnificence
Occasionswedding, luxury wedding, installation, installations, tall arrangements, editorial
focalfragrantfoliageevergreenarchitecturalluxurywhite
Colors
Cream Flowers
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Frequently asked questions

When is Magnolia in season?

Magnolia peaks in May, June, July, and florists can usually source it May, June, July, August. Availability shifts by region and greenhouse supply.

How long does Magnolia last in a vase?

Expect 3–7 days with proper conditioning — a clean vase, fresh water every couple of days, flower food, and a cool spot away from ripening fruit and direct heat.

What can I use instead of Magnolia?

Good substitutes for Magnolia include Garden rose, Peony, Hydrangea. Match on look, colour and season — our substitute finder ranks the closest alternatives.

What does Magnolia symbolise?

Magnolia is associated with dignity, nobility, perseverance, purity, magnificence.

How do you care for cut Magnolia?

Split woody stem bases for better uptake

Related flowers

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