About Lacy Bird
since 2012
Founded in 2012 by Sofya Veyber and headquartered in Dubai, Lacy Bird is an internationally recognised floral house — flower-delivery studios in Dubai and Astana, a professional academy, and a global schedule of masterclasses.
Our story
to a global academy
Lacy Bird began as a floral design studio in 2012 and has grown into an international brand spanning bouquet delivery in Dubai and Astana, event decor, and a professional academy. Our approach — modern floral design — combines commercial discipline with an unmistakable aesthetic: soft palettes, generous shapes, and details borrowed from fashion and interior design. Since launching the Academy in 2016 we have taught more than 12,000 florists across three permanent locations and dozens of touring masterclasses.
To raise the standard of modern floristry worldwide — through daily commercial work, teaching, and the working community we build around it.
Timeline
in Lacy Bird's story
Sofya Veyber opens the first Lacy Bird flower studio, setting the aesthetic principles that will define the brand: modern silhouettes, restrained palettes, and a commercial approach to design.
The studio's teaching practice is formalised as Lacy Bird Academy — a curriculum built around what actually works in the flower rooms, not textbook theory.
12,000+ florists trained, three permanent academies in Dubai, Astana, and Mexico City, and a year-round schedule of masterclasses across Europe, Asia, and the Middle East.
What we believe
behind every course, bouquet, and workshop
We teach floristry the way working studios actually run it — pricing, timing, seasonal supply, and the discipline behind an aesthetic. Beautiful is table stakes; a bouquet has to sell, ship, and last.
Modern floral design is not a trend we follow — it is the language we shaped. Soft palettes, generous shapes, restrained details. Our alumni take that language and make it their own.
Every teacher at the academy is a working practitioner — running deliveries, weddings, and events alongside their teaching. No permanent classroom theorists.
Programmes are delivered in English, Spanish, and Russian across our three permanent academies and touring masterclasses. One curriculum, adapted to local supply and taste.
The team
behind the studio and every masterclass
Founded Lacy Bird in 2012 and shaped its signature style — soft palettes, generous shapes, and a restrained sense of drama that has become recognisable across the industry.
Former chief florist, now responsible for keeping Lacy Bird's design language ahead of the market — introducing new trends without losing what makes the studio recognisable.
Runs partnerships and expansion — new academy locations, corporate collaborations, and the operational backbone that lets the studio work across time zones.
Curates the academy curriculum and teaches on the majority of programmes — the person most of our alumni credit with turning a hobby into a working practice.
Runs the studio's social media and storytelling — turning day-to-day work in the flower rooms into the visual story that reaches 450,000+ followers.
Where to find us
and a touring masterclass programme
Our flagship: a bouquet-delivery service and an academy under one roof, serving Dubai and Sharjah with same-day delivery and hosting international masterclasses.
Our global academy: online courses in English with unlimited access, personal feedback from working florists, and touring masterclasses in Europe, Asia, and the Middle East.
Our Latin American academy — hands-on workshops in Mexico City, taught in Spanish and English, for florists building a modern commercial practice.
Our Kazakhstan studio: authorial bouquet delivery across Astana, weddings and event florals, and a flower subscription — under one roof with a permanent academy running year-round courses and masterclasses.
book a bouquet, join a course, apply for a masterclass